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Food Traders Information

FOOD TRADING INFO for our second show  May 12th & 13th 2018 Sat/Sun 


Wool@J13 echoes many wool shows aimed at a niche, but very well populated segment of the population country wide. North, South, East & West boast such shows, well attended by a wide range of exhibitors dealing in knitting, crocheting, dyeing, fibre in all its forms, felting, needle felting – you name it, they do it, plus workshops and demos.  And visitors with a yen for making with wool in all its forms, flock to these shows. The gap in provision of such a wool show in the middle of the country has been filled by Wool@J13, notably in its successful inaugural show in May 2017 in Staffordshire.

Wool@J13 is quirky, individual and just a little bit different to all the other wool shows around the UK, giving people the opportunity to shop, eat, drink & learn – and have fun at the same time. We’re an outdoor marquee show (see below for location) and we aim to create a bit of a festival vibe with live music, camping, workshops, roadshows & a fleece sale plus a special exhibition and fashion show planned for 2018. We also present a Street Food area named The Peckish Pony.


The street food experience from around the world aims to tantalise the taste buds and present a healthy alternative to burger & chips. We are keen to offer vegan & vegetarian alternatives and if you are sweet & lovely with not too much of the sugar stuff, we want to hear from you. Read more about street food down on the farm here and click on the page link to see the food traders from 2017

Trading hours

Until the last customer leaves. Officially, the show is open from 10 a.m. until 5pm but because the dedicated Peckish Pony Street Food area is complete with picnic tables, the exhibitors all come out to play at this point, so you would have continuing custom.  There is also camping on site both for the public and for exhibitors, so additional reasons for you to stay open. We have live music to entertain all weekend based in the Peckish Pony area, adding to the very pleasant, friendly and fun ambience and if we are blessed by that yellow globe in a blue sky, as we were this year, trade will be good.

Pitch Fees

£100 for the whole weekend, plus 10% of takings in excess of the first £1,000.

Water, Electrics & Recycling

Standing water tap available for all food traders; you will need to supply your own generator. Mains supply NOT available.  Recycling bins available for your use.


May 12th & 13th 2018, Sat & Sun.  Set up day is Friday 11th May 2018


The show is marquee based, held outside on the 600 acre farm of Lower Drayton in Penkridge, Staffordshire, just minutes from Junction 13 of the M6.

Lower Drayton Farm has already diversified into a Fun Farm, providing plenty of interest for non-wool enthusiast partners & children, in the form of friendly animals to look at, an adventure playground, nature trail and woodland walk. Doubling the attraction for families and doubling the numbers who need to be fed & watered during the show.

ATTENDANCE FIGURES for the 2017 inaugural show

They flocked to our inaugural 2017 show to the tune of 1.4 thousand visitors over the two days. For a first show, we were happy with these numbers.  In 2018 we would like to double the number of visitors, building on this first show & adding more attractions.


80% of visitors were female of mixed ages from early twenties right through to 60 year olds. Some of these came with families, due to the attractions afforded by the venue. Male visitors specifically attending for wool interest made up the extra 20%.

Average spend: £50.00      Average time spent at show: 6 hours

99% visitor satisfaction

Main comments re: The Peckish Pony area which came with “superb food, thank you” comments:

  • Lengthy queues for food. More outlets please with the same high standards.
  • More coffee outlets, again to avoid lengthy queues
  • Tea & Cakes required

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