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[email protected] echoes many wool shows aimed at a niche, but very well populated segment of the population country wide. North, South, East & West boast such shows, well attended by a wide range of exhibitors dealing in knitting, crocheting, dyeing, fibre in all its forms, felting, needle felting – you name it, they do it, plus workshops and demos.  And visitors with a yen for making with wool in all its forms, flock to these shows. The gap in provision of such a wool show in the middle of the country was filled by [email protected], notably in its successful inaugural show in May 2017 in Staffordshire.

[email protected] is quirky, individual and just a little bit different to all the other wool shows around the UK, giving people the opportunity to shop, eat, drink & learn and have fun at the same time.  For 2023 we are moving to the new and very beautiful location of Bishton Hall at Wolseley Bridge, Staffordshire, a grade II listed Georgian mansion with lovely landscaped gardens which we know will contribute to creating that laid back festival vibe which the show has always been famous for. As always we feature a main shopping zone, music & workshops & camping for traders & exhibitors with visitor camping about 15 mins away at the well provided for Carney Pools Camping & Caravan site. We also present a Street Food area named The Peckish Pony.

THE PECKISH PONY STREET FOOD at [email protected]

The street food experience from around the world aims to tantalise the taste buds and present a healthy alternative to burger & chips. We are keen to offer vegan & vegetarian alternatives and if you are sweet & lovely with not too much of the sugar stuff, we want to hear from you. Read more about the street food we aim to present, here                              

Trading hours

Officially, the show is open from 10 a.m. until 5pm on the Saturday & 10 a.m. until 4.30pm on Sunday.

Pitch Fees

From £60 for the two days.

Water, Electrics & Recycling

Standing water tap available for all food traders; you will need to supply your own generator. Mains supply NOT available.  


May 13th & 14th (Sat & Sun) 2023.  Set up day is Friday 12th May, though, if confident of being set up in time for show opening, you may arrive, by prior arrangement, on the Saturday morning. 


The show is being held at its new location of Bishton Hall at Wolseley Bridge, Staffordshire, approx 20 mins from Junction 13 of the M6 with the main A51 to Lichfield close by. Bishton Hall is a grade II listed Georgian mansion with extensive and beautiful grounds which invite our visitors to play and stay. Food traders will be located outside, with seating available.  For more information on Bishton, see the News section of our site or visit

ATTENDANCE FIGURES based on our shows at our former location of Lower Drayton Farm, Penkridge, Staffordshire (up until & including 2022)

Approx 1.6K throughout the weekend.


80% of visitors were female of mixed ages from early twenties right through to 60 year olds.  Male visitors specifically attending for wool interest made up the extra 20%.  We are confident that both the attractions afforded by the new venue and the festival atmosphere of the show will bring in more families than in previous years. 

Average spend: £50.00      Average time spent at show: 6 hours

99% visitor satisfaction

APPLY for [email protected] 2023 – applications now open.  Please see the link below

Food Traders Application Form

Please also see our

Terms & Conditions for Food Traders

Health & Safety Policy,

Equality & Diversity Policy

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