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Food Traders Information



Wool@J13 echoes many wool shows aimed at a niche, but very well populated segment of the population country wide. North, South, East & West boast such shows, well attended by a wide range of exhibitors dealing in knitting, crocheting, dyeing, fibre in all its forms, felting, needle felting ‘“ you name it, they do it, plus workshops and demos.  And visitors with a yen for making with wool in all its forms, flock to these shows. The gap in provision of such a wool show in the middle of the country has been filled by Wool@J13, notably in its successful inaugural show in May 2017 in Staffordshire.

Wool@J13 is quirky, individual and just a little bit different to all the other wool shows around the UK, giving people the opportunity to shop, eat, drink & learn ‘“ and have fun at the same time.  For 2022 we are  running a mixture of indoors & outdoors down on the Farm at Lower Drayton, Penkridge, Staffs. As always, we aim to create a bit of a festival vibe with the main shopping zone, music, camping  & workshops. We also present a Street Food area named The Peckish Pony.


The street food experience from around the world aims to tantalise the taste buds and present a healthy alternative to burger & chips. We are keen to offer vegan & vegetarian alternatives and if you are sweet & lovely with not too much of the sugar stuff, we want to hear from you. Read more about street food down on the farm here

Trading hours

Officially, the show is open from 10 a.m. until 5pm on the Saturday & 10 a.m. until 4.30pm on Sunday.

Pitch Fees

3m x 3m £30   4.5m x3m £40   6m x 3m £50  Plus 15% of gross sales at the event

Water, Electrics & Recycling

Standing water tap available for all food traders; you will need to supply your own generator. Mains supply NOT available.  


May 14th  & 15th (Sat & Sun) 2022.  Set up day is Friday 13th May, though, if confident of being set up in time for show opening, you may arrive, by prior arrangement, on the Saturday morning. 

The show is  held at Lower Drayton Farm in Penkridge, Staffordshire, just minutes from Junction 13 of the M6 . Food traders will be located outside, with seating available.  For more information on the farm, visit Lower Drayton Farm, Penkridge, Staffordshire



Approx 1.6K throughout the weekend.


80% of visitors were female of mixed ages from early twenties right through to 60 year olds. Some of these came with families, due to the attractions afforded by the venue. Male visitors specifically attending for wool interest made up the extra 20%.

Average spend: £50.00      Average time spent at show: 6 hours

99% visitor satisfaction

Main comments re: The Peckish Pony area which came with ‘superb food, thank you’ comments:

  • Lengthy queues for food. More outlets please with the same high standards.
  • More coffee outlets, again to avoid lengthy queues
  • Tea & Cakes required

APPLY for Wool@J13 2022 – email

Please also see our Health and safety policy, our Terms and conditions and our WoolJ13 Equality and Diversity Policy

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